Using Music In Ads
23/06/08 22:45 Filed in: General
Nonsense | Music
The
new Bulmers TV ad for summer
2008 is out, and as
usual, they have chosen a great song to accompany
it. This time it’s ‘Lazy Day’ by The Byrds (or
maybe The Flying Burrito Brothers). It’s a good
example of how to do music in an ad like this.
Take a classic song that most people will just
about know, and don’t mess with it. They have done
this several times in the past, including this one
from a few years ago, featuring ‘Sunny Afternoon’
by The Kinks.
A good example of how not to do it comes via the Corona beer radio ad. It takes the 1979 hit “My Sharona” by The Knack and alters the lyrics to “My Corona.” Another line becomes “Ooh, you taste so good, like you should, like I knew you would” or something like that. My ears bleed every time I hear it. Whoever came up with it deserves to be cast into the wilderness wearing sackcloth and ashes, to feed off locusts. Here’s the original:
A good example of how not to do it comes via the Corona beer radio ad. It takes the 1979 hit “My Sharona” by The Knack and alters the lyrics to “My Corona.” Another line becomes “Ooh, you taste so good, like you should, like I knew you would” or something like that. My ears bleed every time I hear it. Whoever came up with it deserves to be cast into the wilderness wearing sackcloth and ashes, to feed off locusts. Here’s the original: